feat. Anne Tetzner for NETFLIX UK
For the start of its 3rd season we created the global creative strategy, global claim and a couple of highlight ideas for of one of our favorite shows:
Sex Education on Netflix.
Our claim was used by all of Netflix' markets around the world in posters and billboards.
Under the same theme we did a #DanceLikeNobodysWatching challenge on social media, encouraging young people to be part of Moordale High, as well as #ShareYourPride: a wholesome online discussion about fan's personal experiences with shame and pride.