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Idea, Copy, Creative Direction

feat. Anne Tetzner for NETFLIX 

 

For the release of the Netflix Show Sex/Life we teamed up with Amorelie to put mom shaming into the corner.

To show that moms are still objected to outdated and unfair standards we created the provocative #MamaKommtGleich campaign – including huge billboards, a "Mamifesto"-film and a very special self care box for mom-influencers (which even Kim K raved about). 

We also created "Sex/Life Talk", a talk show with and for moms to have a much needed and honest conversation about motherhood and sexuality in real life.

 

Credits: 

Box & OOH Design by Studio Nana

Sex/Life Talk produced by Kanakfilm