Idea, Copy, Creative Direction
feat. Anne Tetzner for NETFLIX
For the release of the Netflix Show Sex/Life we teamed up with Amorelie to put mom shaming into the corner.
To show that moms are still objected to outdated and unfair standards we created the provocative #MamaKommtGleich campaign – including huge billboards, a "Mamifesto"-film and a very special self care box for mom-influencers (which even Kim K raved about).
We also created "Sex/Life Talk", a talk show with and for moms to have a much needed and honest conversation about motherhood and sexuality in real life.
Box & OOH Design by Studio Nana
Sex/Life Talk produced by Kanakfilm