Fisherman's Friend - 

Anti Hate Posting

August 2015:

In Germany refugee homes burned again. Self called "concerned citizens" took to the streets with xenophobic and racist slogans, social networks were flooded with hate comments.

 

​We wanted to take a stand on the current events – at a time when brands did not dare to comment on political topics on social media.

For Fisherman's Friend we posted a simple yet provocative mockup advertising for a new "flavor": Tolerance, directed to the protesters against asylum seekers in Germany. 

 

Suddenly a small Facebook post by a mint company became a big statement against xenophobia and racism - for tolerance, diversity and a colorful Germany.