Fisherman's Friend -
Anti Hate Posting
In Germany refugee homes burned again. Self called "concerned citizens" took to the streets with xenophobic and racist slogans, social networks were flooded with hate comments.
We wanted to take a stand on the current events – at a time when brands did not dare to comment on political topics on social media.
For Fisherman's Friend we posted a simple yet provocative mockup advertising for a new "flavor": Tolerance, directed to the protesters against asylum seekers in Germany.
Suddenly a small Facebook post by a mint company became a big statement against xenophobia and racism - for tolerance, diversity and a colorful Germany.